New York Times: Targeting Target

New York Times: Targeting Target

Today’s New York Times Magazine article on retail data and privacy (How Companies Learn Your Secrets) illustrates how easy it is for media to portray the same set of facts in either a positive or negative light. The thesis of the story is that Target uses data they harvest about […]

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Lessons from the Komen Crisis

Lessons from the Komen Crisis

The moment Komen decided to cut off Planned Parenthood funding, the entire roll out of events was predictable. With the decision reversed, it’s time to take stock and apply the lessons learned ourselves: 1. It doesn’t matter if you intend a decision to be political or not… if it has […]

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Budweiser Pitch Perfect Use of Social Media

Budweiser Pitch Perfect Use of Social Media

This YouTube video is a thing of beauty. A community hockey game suddenly invaded by an entire professional hockey experience… hundreds of fans, cheerleaders, cameras and announcers. The guys who play only for the love of the game turned into stars and overcome with emotion. Budweiser never mentions their brand […]

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Safeway: Once is Forgivable; Twice, Not So Much

Safeway: Once is Forgivable; Twice, Not So Much

Sometimes a story breaks out because it represents an uncommon lack of common sense. Last month, a pregnant woman was arrested at Safeway and jailed… for forgetting to pay for a sandwich, after paying for $50 of groceries. Oh, and her toddler daughter was placed in foster care for a […]

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Thanksgiving Turkey from Qantas…

Thanksgiving Turkey from Qantas…

So, here’s a lesson for marketers everywhere: If you shut your airline down to force a labor confrontation and strand 80,000 people around the world for three days, a month later isn’t the best time to start a social media campaign. Especially if the topic is Qantas Luxury. Who thought […]

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Amazon: Sometimes You Can See Problems Coming

Amazon: Sometimes You Can See Problems Coming

Amazon is fighting a multi-front attack on collecting State Sales Taxes, and that puts their business activities in the spotlight in any number of state legislatures. That makes this story in the Allentown Morning Call really dangerous to Amazon, and they haven’t handled it very well so far, based on […]

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Before You “Send” That Email…

Please make sure you know who you are sending it to, and how you are sending it. A South Florida political fundraising email is making headlines this week when a law firm staffer forgot the difference between cc and bcc… exposing an email list of hundreds of lobbyists and political […]

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Full Width Post (Custom Layout)

Full Width Post (Custom Layout)

Eu ligula, est porta sed hac in mauris sed, nonummy ligula. Suspendisse bibendum aperiam, faucibus scelerisque sed suscipit, lectus auctor non pellentesque dignissim ipsum pulvinar, sagittis libero sit nisl mauris venenatis vivamus. Hac sed mauris, lacus varius ipsum feugiat elementum odio gravida, pede ut. Eros non in libero sed mauris, […]

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Sample Post with Sidebar on the Left

Sample Post with Sidebar on the Left

This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content. If you want to read, I might suggest a good […]

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A post showing how headings looks like

A post showing how headings looks like

Heading 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi eros libero, condimentum ut, facilisis non, pellentesque ut, enim. Duis tortor. Proin a quam. Phasellus pellentesque volutpat felis. Nulla facilisi. Cras sed sem at neque dapibus ultricies. Aliquam placerat pellentesque metus. Morbi ac dui non nibh pretium lacinia. Curabitur […]

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