Crisis Management

New York Times: Targeting Target

New York Times: Targeting Target

Today’s New York Times Magazine article on retail data and privacy (How Companies Learn Your Secrets) illustrates how easy it is for media to portray the same set of facts in either a positive or negative light. The thesis of the story is that Target uses data they harvest about […]

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Lessons from the Komen Crisis

Lessons from the Komen Crisis

The moment Komen decided to cut off Planned Parenthood funding, the entire roll out of events was predictable. With the decision reversed, it’s time to take stock and apply the lessons learned ourselves: 1. It doesn’t matter if you intend a decision to be political or not… if it has […]

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Safeway: Once is Forgivable; Twice, Not So Much

Safeway: Once is Forgivable; Twice, Not So Much

Sometimes a story breaks out because it represents an uncommon lack of common sense. Last month, a pregnant woman was arrested at Safeway and jailed… for forgetting to pay for a sandwich, after paying for $50 of groceries. Oh, and her toddler daughter was placed in foster care for a […]

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Thanksgiving Turkey from Qantas…

Thanksgiving Turkey from Qantas…

So, here’s a lesson for marketers everywhere: If you shut your airline down to force a labor confrontation and strand 80,000 people around the world for three days, a month later isn’t the best time to start a social media campaign. Especially if the topic is Qantas Luxury. Who thought […]

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Amazon: Sometimes You Can See Problems Coming

Amazon: Sometimes You Can See Problems Coming

Amazon is fighting a multi-front attack on collecting State Sales Taxes, and that puts their business activities in the spotlight in any number of state legislatures. That makes this story in the Allentown Morning Call really dangerous to Amazon, and they haven’t handled it very well so far, based on […]

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