Keyword Research is the Secret that Leads to Top Search Click Opportunities

A new study provides empirical evidence of an important truth about search: being in first place of organic results against important keywords is vital. The Chitika study, reported by Search Engine Watch, makes the relationship clear:

  1. Top organic search result gets 33% of all Search Click traffic
  2. Second place gets 18%, third place gets 11%
  3. Almost 92% goes to results on the first page

This study validates the importance of SEO as a tool of business, but it also points out something more subtle:

Knowing the keywords your target audience uses to search for your business category is the first step to every successful SEO project.

Our Search and Reputation practice is deeply experienced in the work it takes to get real optimization results. There is no instant fix in this arena, so the sooner you start, the sooner you will improve your results, your reputation, and your business.

Chitika Study Results Graph
If you’re not in first, second, or third place, you’ll lose over 60% of all click opportunities.